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Top Social and Digital trends for 2014
2014 Digital Trends 2013 has been an aggressive, fast paced, innovative and a year of Collaboration! 2014 seems to be taking a cue from it and moving on a rapid path of exciting Enterprise Social...
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Content Strategy: Engaging Audience everywhere!
What is Content Strategy? How is it different from Content Marketing? How can Content Strategy help in engaging our audience? And how in the world of Enterprise Social Network (ESN), a well defined...
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Why no one is paying for my Freemium App?
Having an issue with lower conversion rate for your ‘Freemium Apps’? You’re not the only one! Creating a compelling user experience and meaningful feature is critical to the success of any mobile...
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Please help! I don’t understand my audience!
If you give people engaging content which improves their lives they will consider giving you their time. Yes…right…but I never understand my audience, their behavior, and how can I communicate my...
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How do I segment my audience?
I never understand what segments are? How do you keep someone inside the segment, and someone outside of it? The harder it is to measure something the better it is in understanding the audience. In our...
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What You do matter more than what You say: Replace ‘You’ by Brands!
This is turning out to be a great learning so far, I learnt “What is Content Strategy?“, “How should I understand my audience?“, and once I have understood my audience, “How shall I segment them“. This...
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Inconvenience regretted – Saying this won’t improve your Customer Satisfaction!
Sensitivity to the consumer/customer’s time should be at the center if companies want to address their concerns and complaints It is working as designed…There is nothing I can do for you…I am sorry but...
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Its not just the change in ‘Logo’– it has more to it!
Recently Google changed its logo, and well like anyone else I also loved it. I went over quite a few article and also watched the video which talked about Google transition from ‘Blue lines’ to this...
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Fascinating Stuff on O365 Groups
An everyday guide to Office 365 Groups Copyright icansharepoint
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Digital Transformation – Let’s learn and re-learn!
This is the compilation of my notes from my learning. The views or content here doesn’t represent my current, past or future employers. Let’s start: In the last few years, working as a product manager...
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